twenty-three is a tumblelog.

There seems to be a theme in many of the Super Bowl spots: the need to reassure men that they are as manly as they hope they are.

NYTimes blogging the Ads

I expect Super Bowl ads to target males, I don’t expect them to treat females as insignificant emasculating entities.

(via ellens)

‘Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods “prime” individuals to be less concerned about or considerate toward others? The answer from new research seems to be yes.

HBS professor Roy Y.J. Chua and Xi Zou, an assistant professor at London Business School, suggest that luxury goods have an important effect on human behavior that is only now becoming clear—and that may have implications for addressing the continuation of objectionable choices among, for example, high-flying executives on Wall Street.

According to Chua, their research found that “people who were made to think about luxury prior to a decision-making task have a higher tendency to endorse self-interested decisions that might potentially harm others.”’

The Luxury Prime: How Luxury Changes People

{HBS}